June 30, 2022 1w71z
Today the legal Ontario sportsbook customers.
Ontario's igaming marketing rules have been a challenge for operators and their marketers. The wider igaming industry has largely built their new customer acquisition models and strategies around promotions that use language for "risk free bets", "deposit bonuses", "free bets" and "bet credits" among other , that tend to include a headline dollar amount for the quoted inducement or offer. In recent years, more conservative operators have shied away from using these in their advertising language off their own platforms, directing their partners to use more generic language such as "Open Offer".
Ontario's marketing rules however, see all of these as marketing violations if used on any advertising platform outside of the operators own websites or apps. No "offers" are allowed to be d, period. marketers have thus been made to jump through several hoops in order to maintain regulatory compliance on behalf of their operators. Although the AGCO does not oversee and license martketing s, licenced AGCO operators are responsible for their advertising. After the AGCO came down with their first fines on BetMGM and PointsBet, most Ontario operators communicated swiftly with their partners that bonus offers (inducements) may not be discussed in any form of content on sites and platforms.
Return to SNBET's Ontario gaming news page.
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